serve or NOT 2 serve
"What can you
do when your team
wants to collaborate with partners--
but others in
fear the consequences?"
question in my view
applies to old economy business organizations
don't quite get the
Net, the need for transparency, and
And by that I mean they tend to be in my view "politicalized"
entities where there has been a history of divisional competition
left the organization fractured/divided.
the other hand, I believe,
the dot.coms run by those 30 years old
do NOT buy into the
"traditional political" mental set of
economy businesses and
are -- in my view -- by their very
them, I feel, their view
is "it's not about connection, it's about
(one marketing ad)
and "collaborate or die" (another
that "collabortion" increases "legitimacy"
leads to fewer bad
decisions and, as a result, translates into
speed. Clearly, they know it is all about
Theoretically, there is
reason to believe OUTSIDE COLLABORATION
antidote to incestuous
organizational dynamics, acts as an "early
system" when the market
goes bad, and "intellectually anchors"
organization and allows it to
use the outside collaborators as a
"focus group" to
"initially" try things out.
the same time, it is a
justification for a business to have recourse
"outsourcing" which in turn creates an environment
"effective engagement" with the customer as its
that to be possible, I
strongly believe, employees have to handsomely
appreciated which they
are in the dot-coms, but NOT in the old
there is an
accumulation of silent employee grievances
of a new "outside focus", that of
would suggest that the
solution for old economy businesses would be to
"ramp up" the
salaries in order
to speed the adoption of the this new
of PARTNERING WITH THOSE ON THE OUTSIDE who work with the business
better-then-expected respone to changing market
the "improved salaries" has
to BE added the creation of a non-threatening
environment so that everyone
can freely contribute to the business
would liken the speed of an
old economy business to that of a turtle and
to that of stagnant
waters that fomented graft".
FAST SPEED of the new
economy does away with that in my view and
VECTORS only intensify the overall vector of
is pulling in the
same direction WITH FORCE.
I surmise, in
the new economy businesses there is NO
resistence, but rather AN ITCHING to get
things MOVING FAST.
let's answer the question
posed at the outset: resistence to
would have to be
itemized and overcome.
might mean compulsory
early retirement for the dissenters for the work
is NO LONGER a
COMPETITIVE one, but a collaborative one:
goal is NOT
TO WIN, but TO SERVE.
APPROACH will even allow competitors to collaborate
of "mutual benefit".
we're all in this boat
TOGETHER (so they say) - HOPEFULLY.