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Letter to the Edge Editor



Hi Martin (Mr. Slofstra),

I'm responding to your article, "Ethics are good for business" in the Edge 
June issue.

It's something I feel very strongly about.

I agree ethics are GOOD! for BUSINESS because its owners know that they
have GOOD MANAGEMENT that is TRUSTWORTHY.

An "ethical business" delivers products+services with ZERO! SOCIAL COSTS.

It means management does EVERYTHING! to be LEGITIMATE! in order to KEEP 
THE TRUST of their owners+employees because they intend to continue to be "a 
going concern".

An "ethical business" provides THE BEST WAGES POSSIBLE; their owners+
employees are ALWAYS! informed at ALL! times about what's going on within
the organization in order to AVOID UNPLEASANT SURPRISES.

An "ethical business" does everything to AVOID DOING HARM by ensuring there
is NO! pollution, NO! dangerous work practices, etc. 

Consequently, shareholders of ethically-based corporations can feel secure in the
knowledge that THE MARKET PRICE of their shares reflect the REAL! MARKET 
VALUE  of the business rather than *ARTIFICIALLY* INFLATED value as a result
of CROOKED DEALINGS+accounting MANIPULATIONS. 

In other words, an ethical business DELIVERS SOLID! VALUE that builds the con-
fidence of the owners+employees in the business due to GOOD! ethically-based
BUSINESS PRACTICES that are the HALLMARKS of a ROCK-SOLID BUSINESS
that EVERYONE! can have confidence in.

TODAY! everyone will agree that ETHICS is the "TOUCHSTONE" of any well-run
BUSINESS because it avoids Enron-like scandals because DISHONESTY! was
rule according to Lynn Brewer, Enron whistle-blower ("Enron whistle-blower says 
business landscape hasn't improved" by Martin Slofstra, pg. 6, June 17th 2005 
issue of Computing Canada).

My grandfather's lumber business,  Henry Selin Forest Products, the largest privately
owned lumber company in Northern Ontario and the most technologically advanced,
believed in treating their employees VERY! WELL: consequently, it became a model
company until my Dad's death, Clifford Selin (say'leen), in 1965: he was the Vice-
President who ran the whole Company. It was THE MAIN EMPLOYER of the French-
speaking town of Hearst in its day. A park on the main street, Front Street, is named
in the honour of my grandfather, Henry Selin who arrived in Canada from Sweden as
a teenager.

Thanks for your article, "Ethics are good for business": as you can see from my 
comments, I "readily" agree. <grin>

Best wishes,

Kenneth Selin (say'leen)
~~~
B.A.(Psychology), B.A. (Spanish), B.Admin.,
B.Comm.(Honours), B.A.(Italian) "magna cum laude"
~~~
K+ President
~~~
Net-POW!er
k-x-4u.com